A bicultural lens

I grew up in Southern California, surrounded by Asian American communities — working in a friend's family Japanese restaurant, tagging along to Taiwanese American Bible study groups. From early on I was absorbed by how different cultural frameworks shape identity, communication, and relationships. Later, in Fremont — one of the largest Taiwanese American enclaves in the U.S. — that immersion deepened into something I carry everywhere: a bicultural way of seeing.

Trying to make intellectual sense of it, I studied Rhetoric at UC Berkeley — how language and cultural logic shape human understanding — and later earned a graduate degree in electronic communications from SFSU, focused on how media and technology shape public discourse. Along the way I worked as a field producer with Silicon Valley executives, then spent a decade running my own digital marketing agency for technology and professional-services clients — crafting messaging, building brand narratives, engaging global audiences.

In 2020 I moved to Taiwan. Living here showed me the blind spots in U.S.–Taiwan relations from the other side — how Americans misunderstand Taiwan, and how Taiwanese interpret America. That double vision is now the center of my work: I founded Tai-Bridge, a cross-cultural advisory, and I write about meaning, culture, and the Pacific frame here.

This site

simpson.tw is where my thinking lives — essays, arguments, works in progress. It is deliberately not a portfolio. If you want the things I've built, the products and code are at travis.tech, and there's an index at projects.simpson.tw. If you want the ideas, you're in the right place.

Contact

The fastest way to reach me is the contact page at travis.tech. For anything related to U.S.–Taiwan advisory, media training, or cross-cultural work, write to hello@taibridge.org.